One thing that jumped out at me from this article is the claim that 11% of dentists report they are operating at full capacity. Maybe that's a well-know fact – but it was new to me. -Rob
April 26, 2017
By Sandy Baird
Dentists are inundated with ads, articles, seminars, and products about how to attract new patients. With only about 11% of dentists reporting that their practices are operating at maximum capacity, most of them believe they need more new patients to walk through their door. Unfortunately, the emphasis is usually on how many new patients are attracted to the practice and not on how many patients are converted into dedicated, loyal, lifetime patients, or what I call “practice advocates.”
Why is all the focus and hype on attracting 50, 80, and 100 new patients per month to practices? It is because entities outside your practice can do it for you. You can pay others to encourage potential new patients to contact your office. Understandably, to prove their worth in your eyes (their client), these entities must focus on the number of new patients they attract for you and not on how many of those new patients they converted into long-term, valuable patients. The problem is that dentists tend to adopt this same focus. Unfortunately, it's a faulty business focus because the value of a new patient comes from their regularity, longevity, and trust.