Promotional content is a powerful tool. Consumers are attracted to promotional copy because people inherently like good deals. And it's also a type of content that they will share with friends. Consumers visit a site over and over again to check on their latest promotions. Promotions attract visitors, are shared around and produce back links naturally. Promotions attract traffic, leads, customers – and keep them loyal.
- 83% are likely to tell a friend about a company that uses sales promotions, such as special offers, discounts or coupons
- 76% said they have a positive feeling toward a company that offers online sales promotions
- 71% said they are likely to be loyal to a brand that offers online sales promotions
- 66% said online sales promotions improve a company's image
- 65% said online sales promotions help finalize decisions for undecided buyers