A common unproductive practice of most marketers is investing into many online marketing strategies without knowing the effectiveness of each one. This year, more businesses have become more adept at digital marketing as they employ fewer techniques but with greater productivity.
According to a Huffington Post article, about 1 in 3 online marketers are already trained to calculate the return on investment (ROI) by themselves instead of having outsourcing specialists do the work. Instead of wasting time and money on every strategy and development they see online, businesses are now wise enough to simply focus on a few or just one efficient process.
This is important in legal marketing, as potential clients on the Internet have been looking into newer, more efficient ways of accessing legal services.
Top-notch Content Marketing
Although the approach had already begun before, posting content quantity of greater quality than quantity has become more prominent this 2015 with credible sources and links. Online readers are generally wiser and more discriminating, and credibility is a value that captures their attention. This means that the days of reusing other lawyer’s insights or producing poorly written information will soon be gone for a more functional way to optimise blogs.
Aside from the top-notch quality, the responsiveness of legal websites to mobile platforms will continue to influence the flow of traffic to your website, with most of your followers and clients accessing the Internet from their smart phones. The key concerns you need to address in this scheme are knowing how and where mobile users will view your page.
An Updated Blog
Compared to other elements, blogging is the foremost technique used in law firms and this is more effective than social media, email marketing and SEO combined.
Research from Hubspot in 2012 showed that the more frequently you blog, the more clients will prefer your practice. The blog serves as an avenue to promote the reputation of your firm, increase its visibility on the web and relate how the law works as well as its benefits to regular users.
To prevent the writing process from disrupting daily work, you may set up an editorial calendar with scheduled events to organise and plan topics that your target clientele may relate to. It will also be easier to ask for help from the rest of your team instead of assigning the SEO job to a few individuals or a single group.
For more guaranteed results, you may outsource digital marketing services provided by companies like Sonic Responsive, who have the resources and know-how for your firm’s success.
Converting Blog Readers into Leads and New Clients, Lawmarketing.com
7 Digital Marketing Trends That Will Dominate 2015, Huffingtonpost.com