Any dental practice regardless of size needs to eventually reach out to potential customers for it realise its potential. It’s also important to remember that patient loss is inevitable, as individuals and their families go through regular life changes. That’s why it’s important to maintain a healthy pipeline of incoming patients.
Doing so in today’s practice landscape, however, requires a much different approach. Gone are the days when you could simply put up an advertisement in the Yellow Pages or send direct mail. Today’s new media market is heavily focusing on online presence, and that’s where you’ll want to begin to upgrade the marketing for your dental practice. Here are some tips to help you get started.
Pinpoint Your “Ideal” Customer – Who is your “ideal” patient? You can start off by identifying your best patrons, then narrowing their group down to individuals who are more likely to refer. Once done, try looking for common denominators in the new group and know why these factors make up your “ideal” patient. Afterwards, tailor-fit your initial marketing content to their needs and wants and gradually work your way outwards. Confused? Firms who offer dental marketing assistance like Sonic Response can help you get started.
Put Up A Great Website – The most effective dental websites didn’t come into existence on their own. A strong practice website is more than essential in today’s marketplace, since over 80% of visitors will check it out before they visit your office in person. Good websites have all these basic characteristics: easy to navigate, visually pleasant, responsive (that is, perfectly viewable on all platforms, including mobile), and filled to the brim with helpful content. Sonic Response can help quickly you establish (or upgrade to) an attractive online presence.
Know What Sets You Apart – It’s safe to say that your practice is not the only one doing business in your part of town. In order to stand out from the rest, come up with a Unique Selling Proposition (USP) which separates you from the pack. What do you have that others don’t? That single USP may spell the difference between being chosen and being ignored. Let dental marketing experts like Sonic Response help you discover what sets you apart, and how to showcase those differences in the marketing of your practice.
5 Tips For Marketing Your Dental Practice, DentalTribune.com, December 7, 2010