Competition in the restaurant industry is particularly tough because of the huge number of players involved. Though most restaurant owners work on perfecting their food, there are times when this won’t be enough to boost profit. Luckily, there are ways to get your business noticed with these solid restaurant marketing ideas.
Tap on the Foodies
Take advantage of social media to get in touch with foodies in your local community. Take drool-worthy photos of your featured menu for the day and share it on Facebook or upload it on Instagram. If you have extra budget for pro food photographers, might as well invest on them to entice customers with your food offerings.
Take a Stroll
Scouting your competitors should be a part of your restaurant marketing strategy. Take a lunch stroll to observe and note what your customers want so you can apply them to your own restaurant. You can also participate in activities or think of ways to help your local community to generate good press.
Encourage Customer Loyalty
Take punch cards to the next level and invest in mobile applications to encourage customer loyalty. You can offer freebies and discounts to reward customers after a number of visits or by liking and sharing your page. Another option is to partner with established food apps so they could generate the numbers for you.
Update Your Online Page
Updating your website regularly is a good practice to ensure that it generates the customers and leads that your business needs. As your popularity increases, so does the number of people searching your brand online. By monitoring your sites, you’ll be able to catch opportunities as they strike or prevent negative content. Or, if it’s too technical for you, you can always ask for professional help from reputable marketing companies like Sonic Response.
Contact details are possibly the best thing you can get from a good marketing gig. Building a decent customer database is the best way to make better targeted future marketing campaigns. You can get this information through your website or by conducting onsite raffles wherein customers can join just by giving you their business cards.
Support Local Market
Sourcing your ingredients from your local market not only saves you money on creating your dishes but also gives your restaurant a positive reputation in your community. Between these tips and help from marketing firms like Sonic Response, you can sit back and watch your restaurant become the talk of the town.
25 Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business, WordStream