Doing effective SEO has evolved into a more "natural" and "social" process. Algorithm updates, particularly Google's Penguin and Panda, are continuously changing the course of conducting search engine optimisation. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimisation practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimisation, link schemes, and black hat methodologies will only harm your website – and your business.
This is the first in a series of posts that offer suggestions about how to take advantage of the changing SEO landscape.