You’ve worked day and night for years, and now your dream is now upon you: a humble restaurant to call your own. Naturally, the next thing you’ll want to do is to market your new establishment so people will know about it.
The question is: how? Isn’t your small budget a significant constraint? Actually, no. Just because your resources are pretty limited doesn’t mean that sound and effective restaurant marketing is well out of your grasp—in fact, some of the most effective ways you can get your gastro pub heard require nothing but a small investment. All you need is a pinch of creativity, determination and enough know-how to set things in motion. Here are a few tips to help you get started:
Tap Into the Power of Social Media
Ask any firm like Sonic Response about their online marketing services, and you’re likely to notice a considerable focus on social media. Why not? After all, Facebook alone is the largest networking site in the world with over 500 million users to date, each of whom spend an hour on average browsing the site each day. It’s not just Facebook that’s harbouring potential customers, either. It’s best to think of your social media activity as the sign-posts to your content. In that sense, your social media optimisation is about developing great content along with the pointers that direct people to that content. This is how you begin to establish momentum around your brand with social media and gain access to potential diners that are active there.
Offer Absolutely Top-Notch Service
Probably the simplest yet most potent of restaurant marketing ideas out there, rendering excellent service to your customers is enough to get them buzzing about your establishment. Taking care of your patrons is critical to your (and any) business, more so if you’re a small-scale restaurateur. Make sure that your staff treats everyone who come through your door like royalty and they’ll absolutely come back for more; with their friends and family if you do it right.
Make It Personal
While people may spend a considerable amount of time interacting online, they still love a good face-to-face interaction. Take advantage of this by going to local events where you can hand out flyers, business cards, or even samples from your menu.
Tap Into Google Business Listings
A lot of your potential customers are going to Google for prospects before contacting each of them, which means that your appearance on the biggest search engine is vital. If you like numbers, take this in: businesses listed on Google Places have 37% better sales on average than their unlisted competitors; not a big number, but not a bad benchmark either. You’ll need every advantage you can get, and that’s something that marketing firms like Sonic Response can help you achieve.