By now, most restaurants will have their own Facebook and Twitter pages, along with a website and a page in it for their blogposts. Some dining facilities even feature their popular culinary creations on their Instagram page. With every new platform explored, this would pose a challenge for you to step up your online presence as a restaurant owner. The larger challenge is what you need to do to distinguish your restaurant from others.
You can boost your presence online by promoting a solid content marketing strategy, for one. Creating and sharing great content may likely earn you attention enough for new diners to be curious enough to walk through your doors, eager to try out your culinary offerings. Remember to integrate a solid content marketing strategy on your restaurant marketing plan and create new and interesting ideas that you can post in different forms for different platforms.
Part of content marketing is sharing your knowledge as an industry expert among your followers. Customers love learning new recipes they can try at home. These can be shared through their e-mails or postings on your website or social media. Being generous with your cooking wisdom shows people you care and trust them with your recipes. Remember to share only the most basic of ingredients and procedures on your dishes to keep competitors from stealing your recipes.
Videos are also an essential part of content marketing, so don’t hesitate to leverage them to garner more attention. There’s an abundance of ideas that you can develop for videos, such as actual preparations of dishes, cooking demonstration shows, or segments on cooking tips. Online marketing includes being able to encourage people to spread these videos to as wide an audience as possible.
A Menu Item’s Own Twitter
If you recommend a must-try dish, or if you have a dish that everyone absolutely loves, leverage its popularity by giving this menu item its own Twitter account. Give it its own personality and voice, and let it speak for itself in a light and humorous way.
An Appealing Instagram
Instagram enables you to reach more people through sharing pictures of your delectable dishes as a way to entice new diners. Photograph your dishes and show them in the best light possible, and encourage them to visit your restaurant.
Every marketing strategy aims to promote and drum up interest in the products and services a business offers. Entrust your restaurant marketing campaign to online marketing companies, like Sonic Response, to help grow your business and customer base through a strong following of online viewers.
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