The world’s increasing reliance on the digital economy has been good for lawyers with copyright law emerging as an important legal protection for many individuals and businesses, along with the usual legal aspects in communications and media, mergers and acquisitions, and consumer activities. Despite the sweeping changes to accommodate the rapid advances in digital technology, law firms have been rather slow in embracing digital marketing options compared to other sectors to promote their practice.
Marketing a law firm today goes beyond a few radio and TV jingles. If you are relatively new in the industry, know that digital marketing has the potential to level the playing field, allowing your business to share cyberspace and rub web-shoulders with your more advanced rivals.
For instance, not all potential clients are always concerned about the pedigree of a law firm. They are typically too impatient to read between the fine lines; what they really want to know real fast is how your law firm can win battles for them. If your website content is calculated to offer the best assurance you can give based on your track record of success and excellent service, you’ll have better chances of attracting more clients in need of such services you offer.
Due to evolving digital trends, an optimised website may not always be enough. Your marketing efforts may need a further boost with active representation on social media platforms. Cultivating a dynamic social media presence for your firm could have a direct impact on organic search results. When an existing or prospective client likes your page, or retweets your twitter posts, it conveys to search engines that your site is an authoritative and reliable information source on the subject, which could rank you higher on the search engine’s results pages, and invariably invite more traffic to your website. The more the traffic, the more opportunities to convert visitors to customers.
Lawyers contend that they are too busy pursuing settlements and defending clients to give any thought to marketing; moreover, they have little knowledge of online marketing techniques currently being used by many companies to promote their presence-and practice-online.
The good news is that there are some excellent digital marketing agencies, like Sonic Response, that also specialise in legal marketing to help their law firm clients attract visitors to their website and get them to check out their services. In an increasingly saturated industry, sometimes, yelling the loudest isn’t as effective as implementing sure-fire and tested online marketing techniques to promote one’s legal practice. That, and genuinely engaging with customers to show them how your business can be of help.
Three important digital marketing trends in the legal sector. Econsultancy
Beyond New Clients: Why Social Media Matters for Attorneys. The National Law Review
How Much Money Should Law Firms Allocate to Legal Marketing?
6 Predictions for Law Firm Marketing in 2015. Business of Law