Competition is fierce in the restaurant industry, and you will need an online marketing strategy that will help your restaurant to stand out from the crowd. Here are six restaurant marketing tips to take your business to the next level.
Offer Coupons and Discounts
Offering coupons and discounts is a sure-fire way to attract customers to your restaurant. You can send out your offers via your email newsletters or advertise them through a website such as Groupon or Living Social.
Use Online Reservation Tools
Customers love it when you make life easier for them, so allow them to book a table online via a reservation website such as Open Table. These websites also have a base of loyal foodies you can tap into.
Start a Loyalty Program via an Online App
Partnering up with online apps that offer integrated loyalty programs helps you show your customers that you value their custom and appreciate their loyalty.
Promote User-Generated Content
User-generated content is an effective way to engage with your customers. Consider running “review to win” contests on your Facebook page, “retweet to win” contests on your Twitter page or “share to win” contests on your Instagram page. To encourage competition and show your appreciation, award prizes to the best entrants.
Time Your Tweets
Twitter users expect immediate opportunities, and aligning your tweet timing with their hungers pangs can increase the chance of your tweets being seen. Try scheduling your tweets at different times of the day to specifically target your lunch and/or dinner crowds.
Run Geo-targeted Ads
Geo-targeted ads can help you to save money by ensuring that only users in your locality see your ads. Many online advertising services offer geo-targeting ad options at no extra cost, so be sure to take advantage of this to get your best ads in front of prospective new customers.
Online marketing for restaurants is a crucial step in moving your business forward. Developing an effective marketing strategy with help from experts like those from Sonic Response will help you to make the most of your marketing investment, keep your marketing focused, and improve your sales.
How does Geo-targeting Work? (geoedge.com)
2 Easy Steps to Greatly Increase the Chances of Your Tweets Being Read! (wonderoftech.com)
Restaurant Social Marketing with Twitter (semantic-ad.com)
How to Run a Successful Instagram Contest (socialmediaexaminer.com)