Marketing, in general, has changed significantly over the years. For dental practices, it used to be enough to put up an advertisement in the Yellow Pages and expect results. Nowadays, however, most patients have jumped online. In order to keep up with this trend, dental marketing efforts have to change and focus on establishing an online presence.
The core of an online marketing strategy is to have a website for the dental practice. The website should present the practice as professional, personable, and capable of getting the job done. In the end, it should convince the visitors and turn them into patients. The website doesn’t have to be fancy, but it should show the services that the practice offers, as well as its complete contact information. Added features, such as one that allows patients to schedule an appointment online, could also encourage visitors to choose the practice.
Social media is one of the best ways to promote dental practices. It helps practitioners engage with their patients and vice versa. To make the most of social media, dentists should encourage current and past patients to share testimonials. It can also feature news and reviews on dental related products or techniques. Additionally, social media is where consumers often feel comfortable enough to inquire on anything about a business, so practices should be ready with the answers. In regards to the website, social media buttons should preferably be present in all pages; and in turn, the website URL should be included in the social media profile.
Establishing an online presence is not only a means of getting exposure, but also a way of earning the trust of patients. While an informative and engaging website is a must, it is also important for it to be easily found on search engines. When people search for dentists online, they usually choose from those that appear on the first few results pages, particularly the top results on the first search returns page. This is why it is important to gain a high ranking for the desired keywords. It greatly increases the chances of getting found online. To achieve this, the right SEO techniques are needed, allowing the site to be easily indexed by search engine spiders.
Building a website may be relatively easy, but optimising it is another story altogether. Experienced marketing companies, such as Sonic Response, can help create a dental website design that is sure to attract visitors, and conduct effective optimisation that would get the website a high ranking in search engine results pages.
7 Effective Ways To Market Your Practice in the 21st Century, Dentistry IQ