Your website should be one of your most powerful marketing tools, so it pays to update it on a regular basis. Sometimes the signs that your website needs a makeover are very apparent. Other times they are not too clear at all. Here are four signs your website needs an update, according to a dental marketing expert.
Your website is not using SEO
Search engine optimisation (SEO), the process of getting your website to rank highly on search engine results pages, should be a staple of your online marketing strategy. If your current website is not employing SEO, then you must enlist the help of an SEO expert to ensure your website is easy to find online.
Your website’s design is old
Your website is the first impression prospective patients have of your dental practice, so its design must reflect your practice’s ethos. If your website is outdated and uninviting, it may be time to consider a redesign from someone who builds websites specifically for dental practices.
Your website does not offer any real value
Prospective patients search for your website for a reason: to find out more about your dental practice. An effective website is one that offers visitors an insight into your practice and invites them to take action. Your website should therefore feature engaging content and interactive media that make it easier for prospective patients to connect with your practice online.
Your copyright year is not current
If the copyright year in your website’s footer is not current, chances are you have not updated your website for a while. When you let your copyright year fall behind the times, you send a message to your visitors that your website is never updated. This may lead them to conclude that your entire practice is outdated.
Your website should be one of your most powerful dental marketing tools. If you have left yours to sit inactive among the millions of other dental websites on the web, it may not be delivering the results you initially intended. By updating your website with help from experts like those from Sonic Response, you can ensure that your practice makes a positive first impression with prospective patients.
Signs Your Website Needs a Makeover (sageisland.com)
10 signs your website needs an urgent makeover (eseyo.com)