It’s normal for almost any restaurateur to have a hard time allotting enough money for a marketing budget. Restaurants typically run on tight margins with a lot of them averaging a meagre 2% to 4% per check, making it a challenge to find room in their budget for marketing purposes. The current social media boom, however, is out to make things easy, with social media sites offering a low-cost opportunity for restaurant owners to promote their pubs.
Of all social media sites out there, perhaps none is as perfect a restaurant marketing tool as Instagram, an 80-million strong photo sharing site where over 5 million photographs are uploaded and shared daily. It’s not just conventional users who make great use of Instagram—even restaurants themselves have taken to the site, with one notable American restaurant even stating that they’re explicitly preparing their dishes just to look good on Instagram. The site is that fit for gastro pubs everywhere.
For restaurateurs out there looking for solid restaurant marketing ideas, Instagram deserves your due attention. Here are a few tips on how to properly use Instagram to promote your brand:
Take Good-Looking Photos
No one likes a bad photo. People naturally prefer colourful, exciting images over a bunch of words and letters on a page any day. For instance, lighting should be done right—New York-based food and lifestyle photographer Nicole Franzen stressed that lighting a dish correctly is one of the foremost elements needed in capturing a sublime image. Keep in mind that artificial light is not the best choice while natural light is perfect.
Use Hashtags Correctly
As soon as the photos are ready for posting, a relevant hashtag is needed to aptly describe each. Hashtags are meant to allow users to find the photos easily, essentially exposing the photos, profile and the brand to a much wider audience. Hashtags aren’t put there to be used haphazardly; if they’re used wisely, they can be of great help.
Share, Share, Share
What’s the point of a good photo if it’s not shared at all? Instagram is designed to offer an easy way of sharing photos directly to one’s audience while also using the power of images over mere words like on Twitter.
Take Advantage of ‘Photo Maps’
Instagram’s ‘photo maps’ allows users to geo-tag photos on a map displayed on their profile. With this, users can browse images by specific location instead of simply scrolling through a user’s stream. If you’re a bit concerned on how to properly utilise Instagram’s photo maps, don’t be—digital marketing firms like Sonic Response can point you in the right direction.
5 Ways To Use Instagram To Promote Your Restaurant, SocialMediaToday.com, March 20, 2015
How To Use Instagram For Marketing Your Restaurant, Bar, Or Hotel, BeeLiked.com, August 29, 2012
Of Course Restaurants Are Designing Meals Just To Look Good On Instagram, Gizmodo.com, May 15, 2015
Visual Conversation: Using Instagram For Your Restaurant, Restaurant.org
Using Instagram To Market Your Restaurant, RestaurantDen.com, November 24, 2014