Nowadays, a person experiencing dental problems will naturally consult the Internet first for a good local dentist who can aid them in their distress. As the owner of a dental practice, one of the first things you should do is to put your best foot forward and have a website that’s easy to find and effective in convincing them to pay you a visit.
Successful dental websites are those that are capable of leading potential dental patients into scheduling an appointment with their associated dentists, something that your own website cannot achieve if it’s filled with unhelpful blocks of text and a complicated navigation structure. For your dental website to experience a higher conversion rate and attract new patients, make sure it has these essentials to aid your practice in achieving its marketing goals.
A Simple Homepage
People of today have literally no time to carefully peruse a website’s homepage, and would prefer those that lead them directly to what they need. On average, users only have enough time to read no more than 28 per cent of the content on your homepage, so you’ll need to build one that’s both simple and straight to the point. Make sure your page answers these three main questions immediately: What services do you offer? Where is your office located? And how can your customers contact you?
When it comes to marketing your dental services, nothing works better in enticing new patients than by showing before-and-after photos of your past patients. These alone tell an important story on how you’re able to save a troubled mouth from problems, and thus further establish your trustworthiness as a dentist. Pictures are quite effective in eliciting powerful emotions, making it possible for you to create a connection with patients—both prospective and loyal ones.
With more people accessing the Internet through their mobile phones, even Google had updated its algorithm, favouring mobile-friendly websites over those that aren’t. Make sure that your website employs a responsive design so it’s perfectly viewable regardless of your patient’s device of choice.
Websites are an integral part of dental marketing, and dental practices without one are practically dooming the entire enterprise. It’s never too late to get a start on your online marketing strategy, especially when there are excellent dental marketing companies for you to turn to, like Sonic Response.
How Little Do Users Read? 20% – Tips for an effective dental homepage, Modern Practice
Does your website do this? Tips for making your website attract new dental patients, Dentistry IQ
Top tips for designing a modern dental practice website, Dental Products Report