For any lawyer, reputation is paramount. A lawyer with a good reputation will find it easy to seek new clients and maintain existing ones. A poor reputation, on the other hand, is all it takes to turn away prospective clients, and make them seek the next person on the list. From a client’s perspective they will only approach a lawyer who they think will be able to get them a good outcome, as well as one they can trust.
It is for this reason that lawyers should consider legal marketing and reputation management to protect not only their name, but livelihood as well. Here are a few ways you can improve your reputation online:
- Start A Blog – Create a blog where you can feature articles that relate to your area of expertise. Share your knowledge by giving scenarios, and how exactly you would have approached the case if given the opportunity. You can also comment on related news and public issues, and make your stand clear on these issues. People who share the same convictions as you, or who you influenced in some ways through your own opinions, will be more likely to approach you.
- Comments / Forums – Many people turn to the Internet to seek answers. Take advantage of this by giving providing some legal insights through an open forum or discussion via social media, and subtly offer your services. If you have already made an article that addresses a particular concern, provide a link to the article’s site. This allows you to direct your targeted audience towards your site without overtly advertising yourself.
Deal With The Negatives – Nobody is immune to mistakes, but always remember that one bad comment might be all it takes to ruin your entire reputation. You must encourage clients and other people in the industry to leave positive reviews, then make it a point to monitor the reviews and comments that you get online. Negative ones have to be dealt with immediately. You can also try a competitor backlink analysis to gain leverage in the industry.
Approach companies like Sonic Response who have the experience and knowledge on marketing for lawyers to help give you a positive image on the Web. These experts know the techniques and practices that can help enhance your reputation. For example, they may gather all positive reviews and post them in authoritative websites to push down the negatives. This is extremely important because negative reviews cannot be deleted on the Internet, and so your only option is to replace them with new and better responses.
Legal marketing is certainly not an easy task, so work with professionals who are experts in the field.
10 Things You Need To Know About Online Reputation Management, forbes.com