As a lawyer, you’re always prepared to take on a case and represent your clients to the best of your ability. However, there could be times when there aren’t enough clients picking up the phone to ask for your services. It can be a challenge to convince people to sign you up as their attorney, but effective legal marketing solutions can help fix that. In his article for the Legal Marketing Reader, John Cunningham said some promotions on your part can make a difference.
Competing for clients against other lawyers may be rough these days, in light of current conditions in Australia. A law school professor interviewed for an article in the Sydney Morning Herald stated that the country’s law schools produce up to 12,000 graduates a year, but there are five times that many working lawyers at present. Along with these development, you need to adapt and consider getting help from legal marketing professionals, like Sonic Response.
The Game Plan
Part of being able to effectively promote your legal practice is to identify your core services and market, and to concentrate on these. Conversely, you may also choose to offer a wide range of low-cost services with a broad client base. Regardless of the approach you take, you need to make people realise the value of your services, and what they could get from these that they can’t when they go the do-it-yourself route, or work with other lawyers.
Your marketing materials should encourage prospective clients to hire your services. A skilled marketing specialist can create and implement strategies, such as identifying the right keywords, or utilising content marketing, to help clients see the value of your services.
Content marketing, for example, may involve creating a blog where you can share your knowledge of the law in highly objective but simple to understand terms. With the incorporation of the right keywords, the blog can help attract visitors to your website, and enhance your reputation as an industry authority.
Over Social Media
Social media networks are becoming a major asset in the successful marketing for lawyers. These can help you come across as more accessible to people who may need your services. An experienced marketing company will know how to use social media to promote your services to the market you have targeted.
There will always be people needing legal help in just about any field of business or everyday life. Successful legal marketing will help make these people see you as the go-to person who can help them out of these legal concerns.
“Do-It-Yourself” Marketing for Small Law Firms, Legal Marketing Reader
Lawyers in crisis in worsening job market, Sydney Morning Herald