According to online journal Lawyers Weekly, the face of the Australian legal market will experience a dramatic change over the next five years. Firms are pressured to embrace the gradual change soon lest they lose to the competition. Several factors that reportedly encumber private practice in the country are flourishing boutique firms, tightened budget allocations and proposed alternative price structures.
A survey cited in the article showed that 61.8% of managing partners in the legal industry describe current market conditions as being in a state of constant change. Meanwhile, 20.6% of them say that firms are pressured by their clients. Clearly, law firms are in for some challenging times and they’ll need every possible edge to stay on top of things. To that end, they can start with raising their marketing game.
How to Survive
For businesses in the legal field to survive the incoming shift, it’s crucial to develop effective online legal marketing strategies to reach out to more clients and increase online presence. Most law firms outsource the task to digital marketing agencies like Sonic Response, who have expert personnel for web development, content creation and link-building techniques.
Compared to other industries, law firms don’t usually receive reviews from clients openly in websites and social networks. Rather, testimonials are the forefront justification of services in the legal industry. The written credentials may then be used as a way to earn links for online credibility.
Business owners and other senior executives who collaborated to succeed in various cases have websites or social pages that could be linked to in the firm’s website. You can ask these professionals if it’s possible to link their websites to your pages, particularly if they have commendations for the legal services you provided. Make the same request when linking clients’ blogs or websites, as some of them may not want to be known as being involved in sensitive cases such as crime and divorce incidents.
Executive officers in the law’s corporate area also said that events surrounding the growing partnerships and the merging of firms are helping the legal practice right now. This is why you should remember to give reviews of other firm’s services as well. Linking responsive legal websites will help foster healthy relationships and network expansion.
Embrace change or be left behind, firms warned. Lawyersweekly.com.au. Mar. 20, 2015.
Testimonial Link Building for Lawyers. Lawmarketing.com