This year appears to be a particularly lucrative period for legal professionals in the Australian continent. A recent analysis showed that more employers are looking into increasing their legal staff for the second quarter of 2015, which means higher demand for law-related job positions and functions.
Hudson, a recruitment company and conductor of the analysis, has found that among 3,280 Australian employers, a third (30.9%) of them have plan to hire more employees from the legal profession. This was reportedly caused by a gradual shift from the resource sector to the service sector, which included financial, information and communications technology and legal industries.
The need for professional legal marketing services has greatly increased for many businesses in these industries, particularly in law firms handling cases from all kinds of clients. The problem is that law firms don’t always receive reviews from their clients that would enable them to earn credible links or manage their online reputation, and so encourage more clients to approach them. To remedy this, they can instead employ a specific tactic called testimonial link building, wherein different testimonials from colleagues and clients are gathered to link back to the firm’s website and so increase traffic to it.
For successful results from similar online marketing techniques, law firms should consult digital marketing agencies like Sonic Response to help them develop the right online marketing strategy and receive immediate client demand. These online marketing companies have content marketing specialists and web design developers to provide the most suitable approach for these firms’ online presence.
Positive feedback from clients is a really important form of “social proof” in online marketing for lawyers because the words of happy clients are often the most effective method for selling your services. Even testimonials or feedback from other attorneys are effective for this illustrates camaraderie among professionals in the same field.
With demand for legal professionals on the rise, it’d be a great idea to hire online marketing professionals to help increase awareness of your firm. Leave the job to experts like those from Sonic Response to lift your online marketing game.
Lawyers in hot demand. Lawyersweekly.com.au