One of the hardest challenges of being a lawyer of a newly minted firm is finding clients. TV shows and movies often make client acquisition look like one of the easiest things in the world, but don’t forget that these shows and movies are nothing more than fiction. Similarly, these fictional lawyers are part of the largest and most successful legal firms in their location.
If you have recently decided to open your own firm, do not fret. Your firm will eventually build itself up and earn a strong reputation in your area in due time. As for the present, there are a number of steps you can take to improve client acquisition rates. One way to jumpstart your career is through legal marketing.
The Internet has fast become the most used source of information. In fact, most people now turn to the Internet to find a service, rather than browse the yellow pages. Your firm should capitalise on this trend through the use of online marketing methods such as:
- SEO – You may have a website, but is it working for you? Simply having a website does not guarantee that potential clients will find you. Legal websites should aim to be one of the top search results on Google to entice potential clients to visit your site and give your firm a call. SEO optimises legal websites for popular keywords, helping websites rank higher whenever these popular keywords are used.
- Pay Per Click – The fastest route to gaining new clients is through pay per click or PPC. These ads appear on the search results whenever your targeted keywords are used in a search query. These targeted ads reach potential clients at the very moment they need your services, improving your chances of converting a potential client into an actual client.
Between optimising your website, coming up with marketing strategies, and actually doing your work as a lawyer, juggling all three would be a nightmare. At the same time, marketing your firm is vital to its success. In such circumstances, it may be best to work with a respected online marketing service like Sonic Response. A professional service understands how to maximise the benefits of online marketing, increase your firm’s online exposure, and develop strategies that deliver a steady stream of clients to your website and your doorstep. This frees you up to do what you do best: protecting the rights of your clients.
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