Is it still possible to get any work done without the Internet? The Internet today has become an essential tool that almost everyone depends on daily to check (or entertain oneself) on just about anything under the sun. It’s difficult to imagine getting any job done without it. In comparison with how things used to be, the Internet is like a super power source-making one operate faster, think smarter, and get more things done all in one go.
Law firms, generally, may have been far behind most corporate organisations in adopting new online advertising strategies, but many have already begun to understand the need for outsourced SEO professionals to handle online marketing for lawyers.
In their bid to expand their reach and position themselves at the forefront of their respective practices, many law firms are now actively engaged in content and social media marketing, for starters.
However, in order to stay ahead of the pack, your law firm must also learn to stay ahead of the game, and consider the next stage in the digital marketing evolution cycle – marketing automation. Simply put, this is a set of software platforms and technological tools designed to enhance a firm’s marketing strategies by deploying them on multiple online channels. This program seeks to streamline transactions by replacing manual processes with automated solutions.
So how does all these affect your legal marketing efforts? With marketing automation, converting leads to clients isn’t necessarily left to chance anymore. You can design relevant and useful content that a client or prospect will receive, based on his or her profile and response to your previous marketing exercises. This way, your firm can continue to serve as a good source of valuable and targeted information, giving you an opportunity to be tapped by the client or prospect needing legal representation.
This is particularly useful if you have a relatively small practice, or if you are operating in a sector that is already saturated with big-name competitors. The beauty of online marketing is that it helps facilitate a level playing field where the choice of competent and experienced internet marketing consultants play a pivotal role in determining how well you get to play.
Marketing automation systems are somewhat popular in the corporate world and if you haven’t signed up yet, you are liable to be left behind. In Australia, there are only a few digital marketing agencies, like Sonic Response, that can provide professional marketing services that are tailored to the law industry. Seeing as you’d rather focus more on your law practice, it may be best to leave your automated marketing to people who can deal with its complexities, so that you won’t have to.
Why Law Firms Need Marketing Automation. The National Law Review. June 24, 2015
6 Predictions for Law Firm Marketing in 2015. Business of Law Blog
Lawyers’ Biggest Marketing Problem: Implementation. Legal Marketing Blog
The Australian Legal System