The Australian Dental Association recently reported a hefty glut in the number of licenced dentists all over the country, which totals 300 or thereabouts. The number is a mix of immigrants and graduates of local dental schools, but the bulk operate in urban centres. This poses a challenge for a dentist to be the first to come to mind when someone needs a dental consultation or treatment.
This is where dental marketing comes in handy. Marketing professionals, such as the team at Sonic Response, can help you build a presence online, protect your credentials, and manage your reputation.
Reputation Management for Dentists
Reputation management involves detecting negative content about you that’s making the rounds online and addressing the problem before it escalates. It’s also about creating positive content to sanitise your reputation. Marketing professionals enable online alerts whenever content directly related to you appears. The subject matter will be red-flagged for further action. This allows you to be better aware of your presence and reputation while running your practice.
You could analyse the content to know if it has genuine concerns or is nothing more than trolling material. It is advisable to invite the person behind the content to a private meeting to discuss the problem. Reputation management companies encourage posting content that highlights your practice’s positive points in a very objective manner even as you deal with the negative reviews. Search engine optimisation is vital, too, as current algorithms recognise well-written and factual material.
How You Can Secure Your Reputation
Your possible first point-of-contact with your patient is the website. Your reputation can generally be scraped piece by piece from your official site. There may be issues, however, not related to the content or your specialisation that could potentially endanger your reputation, such as your site’s complicated navigation, slow loading time, and haphazard layout. This then warrants a dental website design overhaul to correct those issues.
You may also need to “tidy up” your site. A BRW article states that self-policing can be done by deleting unflattering images and content not on your site and across all your social media accounts. You may have to limit your friend list to close friends and family members only, to avoid having your personal information dragged into your professional network. Professionals recommend having your website protected under secure privacy mechanisms to better safeguard your patients’ details.
A dentist who has proven skills and takes great lengths to treat his/her patients well is an asset to the community, but he must be aware of what could tarnish his reputation and how he can be best prepared for it. Reputation management professionals are his best ally in this situation.
Forget sticks and stones, words can kill your reputation online, BRW
Australia to have a dentist glut until at least 2025, report finds, ABC