The culinary business resource site Restaurant Engine hails the social media site Pinterest as a heaven-sent restaurant marketing tactic. With its over 10 million registered users, Pinterest is a hub of marketing wonders just waiting to be discovered and tapped into accordingly, especially for restaurants who don’t have a dedicated social media team working behind the scenes.
One may ask, “Why?” The answer lies in its very nature: it’s all about graphic images, and in terms of promoting a restaurant, nothing can eclipse the effectiveness of actual snapshots of good food. It is human nature to be intrigued by graphic images, and the more appealing a picture is, the more attention it’s sure to get. This is where Pinterest excels as a promotional tool. The things is, operating within Pinterest’s confines and making sense of its nuts and bolts is far from simple, so here are a few tips to remember:
It’s Shouldn’t Be About “Me, Me, Me”
While this may seem a bit counterintuitive, using Pinterest for the sole purpose of focusing only on the restaurant isn’t good at all. Restaurants must aim to post compelling content that’s both relevant and timely, even if they don’t directly market the establishment itself. Pinterest is not meant to replace a conventional billboard.
Customers Should Be Involved Whenever Possible
Nowadays, customers online are never content to be mere spectators; they have to be active participants in almost anything. Perhaps one of the best ways to keep customers engaged and abuzz about a business is to involve them, and with Pinterest, this can be done using the site’s Group Board option. Pinterest’s group boards act as collectives where people are allowed to join in and pin as a group. Within these boards, restaurants can ask customers to take a photo whenever they come in to dine or celebrate a special occasion.
Tracking Data Is Critical
Digital marketing firms such as Sonic Response, which offers online marketing for restaurants and other clients, always put considerable focus on this—and for good reason. Signing up on Pinterest as a business allows for real-time data tracking, which lets that business to evaluate their overall presence on the site. Furthermore, it’s a feature available only for those who sign up as a business, which is a welcome exclusivity clause.
5 Creative Ways Restaurants Can Use Pinterest To Attract New Customers, RestaurantEngine.com
Using Pinterest To Market Your Restaurant, AlertSolutions.com
How To Use Pinterest: What Bars And Restaurants Need To Know, BuzzTime.com
3 Smart Ways To market Your Restaurant On Pinterest, TweakYourBiz.com