We are refugees from the corporate marketing world. While we learned many valuable lessons from that experience, we also learned a great deal about what not to do – in other words, what works and what doesn't. Too often, corporate marketing departments focus their attention on shouting louder, longer and in more places than their competitors. This is an out-dated approach to marketing in our view. It seems obvious to us that what customers and prospects want most from a company is utility. In other words, they seem to be gravitating towards companies that are more about "help" than "hype".
We're different from the rest because we promote a style of marketing that provides actual benefits to customers and prospects. People buy from people they know, like and trust. The easiest way to establish that sort of relationships with customers is to consistently provide them with value. We are experts at finding out what your customers value and we know how to deliver it to them through digital marketing channels. In many cases this will involve developing and delivering content that resonates with your key target audiences.
Everything we do is geared towards promoting a conversation or dialogue with potential customers. We provide capabilities in a variety of areas including Web Design, Website Audits, Search Engine Optimisation (SEO), Local Marketing, Social Media Marketing, Pay per Click Marketing, and Online Reputation Management. However, in our view, these capabilities are best used when they focus on the customer and addressing their information requirements. Most marketing campaigns would immediately improve if they were to focus less on products and more on the customer.
Our methodology is also our guiding philosophy. We use the following methodology in everything we do:
Assess – Plan – Implement – Report – Measure – Improve
Whether the project is a year-long SEO effort, or a quick image banner for your website, we take into consideration the market you need to reach. We want all our efforts to benefit your brand and your business that's why we always start by assessing exactly what you need and what results you expect to get from it. We do this via in-depth consultation and research.
We then plan and propose the best solution to your online marketing challenges. With your approval, we launch the plan and monitor its progress. We tweak it according to the results and repeat the process.
Our Dashboard System
Unlike freelancers and other digital marketing agencies, we provide our clients access to progress reports. We use a reporting dashboard where you can find all the data about your campaign. Our reporting system ensures everything is in place and that all goals are accomplished on time.