Being a website-less dental practice in this day and age is a sort of business no-no. People today basically take to the Web when they’re looking for something, dental services included. Any dental marketing strategy in existence must include plans for creating a sound website, more so for practices looking to generate more leads, keep their business lines open 24/7 and cultivate a solid reputation.
That said, what makes a ‘good’ website anyway? Which qualities separate the best dental websites from the worst? Read on to find out.
Digital marketing firms like Sonic Response (which offers web design services), would always stress the importance of this specific factor. Numerous website owners have failed to incorporate well-structured pages or clear navigation tabs which lead visitors to relevant sections, and so have paid the price. The gist behind this is simple; people rarely have time to dig thoroughly through what a website has to offer. That in mind, it makes great sense to structure a web page accordingly so the information flows through logically, making it easier for site visitors to find what they seek in a short amount of time.
Provides Valuable Content That’s Both Original and Timely
A website which provides links to other sites is essentially a meta-list, instead of an actual web page (though one example of a well-performing meta-list is Yahoo!). Original content is one of the most important traits of an excellent website, though it doesn’t only need to be original per se. A website’s content should also be both valuable and timely; all a stale website says is, “Been there, done that,” which definitely won’t attract readers who want fresh content.
Offers a Strong Call to Action
What’s a business website that doesn’t encourage patronage? A clear call to action (CTA) that’s strategically placed in a webpage is highly advisable, if a practice wants visitors to actually engage with the site and its services somehow. A good CTA allows a practice to entice visitors to do as adequately directed, like watching a video detailing specific offerings and the perks they bring to the table.
The aforementioned qualities are among the most basic, yet still critical factors that contribute to a website’s overall success. If these are followed, a webpage is sure to not only attract visitors to check it out, but also engage with a business directly.
10 Essential Features Of Every Good Busi10 Essential Features Of Every Good Business Website, Mashable.com,
Top 5 Reasons Why Your Dental Practice Needs A Website, DentalProductsReport.com, What Makes A Good Website, Yola.com,
What Makes A Great Website?, WebReference.com
Qualities Of A Good Website, Brickway.net