Sound dental marketing is one of the best ways to draw new patients into your practice—that is, if it’s done right. The problem is that not everyone is that well-versed in the undertaking, with several dentists investing more money into marketing strategies that fail to deliver significant ROI. If you have been spending much on marketing your private practice with little to show for in terms of results, you might be committing several mistakes—knowingly or unknowingly.
Neglecting to Tailor-Fit Your Website – The world is vastly different nowadays. Gone are the times when people would look for a dental clinic on newspapers or tune in to TVs and radios; now they use smartphones and tablets to search for clinics like yours. If you already have a website and it doesn’t seem to be working, your keywords may not be localised and geo-targeted, which points to a need for an urgent dental website design overhaul. If you need help, professionals from firms such as Sonic Response can help you out.
Neglecting to Differentiate Your Practice
Your clinic might not be the only one in your locale. The last thing you’d want for your practice’s image to be seen as generic, ordinary and basically identical to everyone else. Think of various ways of separating yourself from the rest; think of something different and awesome that’ll create a brand that is uniquely yours.
Neglecting to Ask for Referrals or Reviews from Patients
Your patients are your practice’s lifeblood, both in paying the bills and maintaining a steady stream of patrons. Referrals from your patients can help build and strengthen your loyal patient base and make your current clients feel like they’re your family. As for reviews, take another set of hard stats for reference: 90 percent of consumers are influenced by online reviews, and the latter can also increase conversions by over 20 percent.
Skipping Content Marketing
For this, take a solid figure: about 70 percent of consumers prefer to know about companies they’re considering via interesting content and not distracting ads. By skipping content marketing, you’re missing out on a lot-companies with content marketing strategies like blogs, infographics, videos and the like generate 67 percent more leads per month than their competitors. Don’t be part of the other side; let professionals from marketing companies like Sonic Response show you the way.