All law firms can benefit from a good legal marketing strategy particularly with content. By creating targeted content and pushing it out through the right channels, you can generate more leads and strengthen your position in your niche market. Here are a few tips to help you get started.
1. Focus on your niche
The most important aspect of legal content marketing is targeting your niche market and providing them with fresh, relevant content. You might think that a broader approach to content marketing will attract the attention of a more diverse range of potential clients, but it can be more effective to position your firm as a subject matter expert.
2. Define your audience
One of the main advantages of content marketing is that it allows you to connect with potential clients before you meet face-to-face. You will only be able to build connections, however, if you target the right audience. Before creating content for your law firm, paint a picture of your audience and consider the problems they may want you to solve.
3. Create a company blog
With content proving to be a essential tool in successfully marketing a law firm, it makes sense to start a company blog. When done effectively, consistent blogging can help instill trust in potential clients – they will know that you are a thought leader in your field.
4. Use multiple publishing platforms
Content promotion is key to the success of your content marketing campaign. Without it, you will not be able to get your content in front of your target audience. Whether you plan on creating newsletters, blogs or social media statuses by retaining marketing firms like Sonic Response, you will need to spend time researching prospective publishing platforms. Only then will you be able to ensure that your content gets seen by potential clients.
5. Think beyond words
Content can be much more than words on a webpage. By incorporating visual elements into your content marketing strategy, you can offer your audience a richer, more nuanced experience.
Content marketing is one of the most cost effective ways for marketing a law firm in the Internet age. With the increasing reach of search engines and social media, you can use content marketing strategies to promote your services with minimal investment.
11 Ways to Use Video in Your Content Marketing, contentmarketinginstitute.com
Why online video is the future of content marketing, theguardian.com
Six steps to creating quality content, gristonline.com