On the 13th, I bring you 13 Great Copywriting Tips:
- Talk about one thing. The tighter the focus, the better.
- Speak to just one person. Copy should be a one-on-one conversation.
- Force your reader to “pick a side”. Don’t allow him to sit comfortably on the fence.
- Whenever possible, write to people who are already at least half-convinced.
- In most cases, you can get away with infuriating 95% of your list/audience in an effort to win over the 5% who are your best buyers and referrers. Court the kingmakers in your list.
- Trust is EVERYTHING.
- Clarity is everything, too. The clarity of your message and offer. And the clarity you create for your readers by explaining the reality of their problem and the available solution.
- Sequences beat single-shots.
- Better products make for better copy.
- Make your copy empowering, not condemning or depressing. If the reader can get some benefit just from reading the marketing message, you’ve “made the sale before the sale”.
- That being said, psychologically, the fear of loss is twice as strong as the desire for gain.
- Curiosity is the strongest human incentive, says Claude Hopkins. Leverage it.
- If you use curiosity to grab attention and get clicks, do yourself a favor: pay off that curiosity. “Bait & Switch,” clickbait copywriting tends to burn out their audiences quicker than straight-shooters.
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